Warren Buffet is probably the most famous investor in the world and may or may not be the richest man in the world.
He lives & works not in New York, Tokyo or London but Omaha, Nebraska
His investment style is basically buy good quality, profitable companies (Coca Cola, Gillette, Wal Mart) at low prices during market turbulence.
It sounds very simple like going to the supermarket and stocking up when your favourite beer or brand of beans is on discount....but it requires a lot of discipline, nerve and a long term view.
Currently markets have dipped in the last year and will continue to be low for the foreseeable future, people are scared to invest. Markets will recover the question is when. However by the time the amateur investor hears about an upturn it will be too late.